If you pulled a Clark Gris-wold on the old car trying to get this year’s Christmas tree home from the tree lot, at least you can save a bundle on its replacement. December has ranked as the highest single month of the year for new-car incentives over the past three years running, per Motor Intelligence. And discounts are back on the rise: J.D. Power noted in November that the auto industry was on pace for incentives to average just over 11% of MSRP for the first time in more than a decade.
Any deals on the Fusion Hybrid or Fusion Energi? Incentives are generally a little lower, at $1,000 to $2,000 depending on region. Alternately, creditworthy shoppers can get 3.9% financing for 84 months. Expect to look hard for a qualifying example, though: As of this writing, the 2019 Fusion Hybrid and Fusion Energi (that is, the plug-in hybrid) account for just 6.8% of all Fusion inventory on Cars.com.
How much can I save? As much as 15.5%. That’s the discount with Chevrolet’s advertised example — $6,163 off a well-equipped 2020 Equinox that’s priced at $39,740 (all prices include a destination charge) — thanks to a cavalcade of employee pricing and other cash discounts. Even absent that example, we observed base cash incentives on the Equinox at a decent $3,250 for the 2020 model, excluding the base Equinox L.

On the next-higher trim, called LS, that discount could knock off as much as 12%. Such are the spiffs for Chevrolet’s compact SUV, with model-year 2020 examples averaging 54 days in Cars.com dealer inventory through most of November. That’s well past November’s 37-day average for all dealers on incoming 2020 models, signaling the Equinox as one of the month’s slower sellers. Maybe these deals will quicken the pace.
What about on the 2019 Equinox? You’ll have a hard time finding one: As of this writing, the 2019 model year accounts for just 4.7% of new Equinox inventory on Cars.com. But if you do, even steeper discounts await: Chevrolet advertises $6,750 off a well-equipped 2019 Equinox priced at $41,485, or 16.3%. We observed base cash incentives off the 2019 Equinox, meanwhile, at $3,500 for all but the L.
What about discount financing? Qualified shoppers can get 3.9% through 84 months in most markets we surveyed. In some markets, qualified shoppers can get 0% for 60 months plus as much as nearly $2,000 — a considerable deal for creditworthy consumers.
What about discount financing? Qualified shoppers can get 0% financing for 72 months plus $1,500 off a 2020 Equinox and $1,750 off a 2019 model, excluding the Equinox L.
But the Equinox didn’t do so hot when you compared it to a whole mess o’ compact SUVs a couple of years back. That’s true, in part because of its stinginess on standard safety equipment. It’s been a recurring problem for Chevrolet, but GM’s mass-market brand is righting the ship: For 2020, the Equinox adds standard safety technologies like automatic emergency braking and automatic high beams; both were previously optional.
How much can I save? From around 9-21%, depending on specifics. Through Jan. 2, Ford is offering $2,915 to $4,500 off its smallest SUV based on the market and trim level. On select inventory that’s been on dealer lots for some time, shoppers can get even more off — nearly $5,000 in some markets. Such is the case on an SUV for which 2019 model-year examples averaged 123 days in Cars.com inventory through most of November; that’s well above the 99-day average for 2019 models.
Are there any 2019s left? Quite a few. As of this writing, model-year 2019 examples account for well over half of new EcoSport inventory on Cars.com.
What about discount financing? Advertised terms aren’t great. In lieu of cash discounts, Ford is marketing 8.9% financing for 84 months. Given that Bankrate pegs the average finance rate on a 60-month loan at just 4.6%, it’s likely high-credit shoppers will find better rates elsewhere, even at such lengthy terms.
Didn’t this thing kind of bomb when you guys compared it to other subcompact SUVs? Yes. Among its notable flaws, Ford’s tiny trucklet lacks essential safety equipment, with automatic emergency braking still unavailable. Another red flag for safety-conscious shoppers: The EcoSport lacks crash tests by the Insurance Institute for Highway Safety as of this writing. But, hey … it’s cheap.